Get your own stylist, on retainer for a year. Photograph your clothes once, then get outfits for the school run, the meeting and the wedding, built from what you already own. Your stylists are virtual, so they’re there at 7am on a Tuesday. The KOTS team stands behind every one of them.
One payment of £99.99 for the year. Covered by the First Week Guarantee.
Melissa in the illustrated outfit. AI-generated from her reference photos.
A quick hello from the founder
Why I built KOTS.
Rami, founder of KOTS. The story behind it, and a look at what it does. 1 minute 47 seconds, with captions.Read the transcript
For years, I basically wore the same jeans with a different T-shirt. My wife Melissa thought I could do better than that, so she put together a book for me that she printed and built with her bare hands, and then she took me shopping, uh, and acted as my personal stylist, and we built this really useful pack of about 30 outfits from a capsule wardrobe.
And it helped. But the weather would change, my stuff was often in the wash, and I very quickly, within a month or two, found myself reaching for the same combination of the same tired jeans and the different T-shirts rolling daily.
I wanted something that I could just ask, "What should I wear today?" So that's what led me to start building KOTS.
You might already have great style yourself. You might just want someone to talk through the, the plan of the week or what to wear that day, and just someone to help take the burden off that decision-making because your life's already really full otherwise.
I'm Rami, by the way, and the idea is really simple. Sign up to KOTS, get a personal stylist with you for a year. Our stylists are virtual. They're with you 24/7 for your entire year with us.
You start with having a really simple chat, photographing the clothes you own. You can ask for an outfit to be made by the stylist, make your own outfits, even take a selfie, and then it will save that outfit to your catalogue for future use.
It all started with Melissa helping me, and I wanted to make that help available to everyone around the world.
If you look down the page, you can see the feature-by-feature breakdown of KOTS. So thank you for your consideration and time, and we hope to welcome you into the KOTS community very soon. Bye.
A letter from Rami Founder of KOTS, husband of Melissa
You can love clothes and still end up in the same few outfits. The good pieces are in there. You bought them for a reason. But getting everyone out of the door leaves no time to work out what goes with what.
Then an invitation arrives. You open the wardrobe, and you catch yourself wondering whether you need to buy something new.
I know this problem from the other side. For years I wore the same jeans with a different T-shirt. My wife, Melissa, called it “the same outfit with a rotating cast of one.”
Melissa, the manual and me.
So she fixed it. She printed me a book: an actual ring binder of outfits. What goes with what. What to wear where. It worked. I looked great.
It also lasted about two months. The book didn’t know what was in the wash. It didn’t know it was boiling outside, or that the trousers on page 12 now had a hole in them. The old uniform crept back.
Taste was never the problem. Melissa solved taste with a printer and an afternoon. The problem was friction.
Style has to be easier than the default, every single morning, or the default wins. So I spent three years building what Melissa’s book wanted to be: a stylist that knows every piece you own, knows your week and your weather, and has an outfit ready before you’ve had your coffee.
It took me far too long to notice that Melissa made that book for me while running the same mornings you run, and nobody was making one for her. This letter is for her, and for you.
It is not magic. Your stylist can only work with clothes it has seen, so you photograph them. Start with the pieces for a single outfit and add the rest at your own pace. Let me show you what you get back.
Illustrated example: the same floral maxi dress at home and as a clean studio image.
One
Photograph a piece. Get it back looking like this.
Your favourite jacket, the trousers that fit beautifully, the dress you never quite know how to wear. Each one comes back as a clean studio image, true to the actual item you own.
Now you and your stylist can see the whole wardrobe at a glance, including the pieces you had forgotten about.
Illustrated outfit: a floral maxi dress, cream blazer, tan flats and a shoulder bag.
Two
Ask for an outfit for the day you actually have.
“School run, then a meeting. Flat shoes, please.”
Your stylist builds the outfit from your own clothes. Too formal? Wrong shoes? Not your colour? Say so, and the outfit changes. Save the ones you like and they are there next time.
AI-generated preview of Melissa from her reference photos, wearing the illustrated outfit.
Three
See it on you before you get dressed.
When you want to check a look, KOTS renders the whole outfit on you, out in the real world, before you have opened the wardrobe.
The same dress, blazer, flats and bag, shown together. A preview helps you judge the look; the mirror still gets the last word.
Watch the wardrobe-to-outfit walkthrough.
Rami talks you through wardrobe capture, outfits, previews and the stylist conversation. An illustrated walkthrough with women’s clothing and AI-generated examples. 51 seconds, with captions.
Everything starts with what you already own. Buying new clothes is optional.
What comes with your year
Three things you keep. One stylist who uses them.
Wardrobe Studio
Every piece you own, photographed once and kept as a clean studio image. You stop buying things you already have, and start wearing the ones you forgot.
Warm
Style Passport
Your colours, your shapes, your budget, the brands that fit and the things you will not wear. Asked once, written down, and carried into every conversation. You never explain yourself twice.
Advice before you buy
When there is a real gap, your stylist says what would fill it, what it goes with and why it earns its place. Set a budget, name your brands, hear about genuine discounts. Often the answer is that you own enough.
Everything else in your membership
A stylist for your yearOne primary virtual stylist, with the option to choose another.
Your colours and fit preferencesYour palette, your proportions and the shapes you enjoy wearing.
A considered wardrobe reviewWhat works, what needs attention and which gaps are worth closing.
Outfits, three waysAsk your stylist, build one yourself, or save a look from a selfie.
Your week aheadOutfits planned around your days, your occasions and the weather.
Trips and special occasionsA capsule and packing plan for a trip, or a look for one event.
An outfit preview on youA generated view of the whole look, within your yearly allowance.
A buying list with prioritiesWhich additions would do the most, and what can wait.
Worthwhile salesWatch favourite brands and set the smallest discount worth hearing about.
Help when something new arrivesHow to wear it with what you own, and whether it earns its place.
How your year starts
Tonight, your stylist gets to know you. By next week, your wardrobe works.
Your first evening
It starts as a conversation. Meet your stylist and talk through your days, your taste, what fits, what you avoid and what you like to spend. Your stylist reads your colours from your own photographs, then offers two readings of where your style could go. Choose one, or combine them. It is all written into your Style Passport before you have photographed a single garment.
Your first week
Agree what you want from the year. Photograph your wardrobe at your own pace, starting with what you wear most. Your stylist audits it: what works, what is missing, what you can stop buying. Then your first outfits, for the days you actually have. The first-outfit guide walks you through it.
Your first year
An outfit rotation that moves with the season. A buying list, only where there is a real gap. A wedding, a holiday, a first day back at work: your stylist, your wardrobe and the conversation are all still there.
Meet your stylist
Choose the point of view you’d enjoy working with.
KOTS stylists are virtual, each with a distinct eye. Start with one who suits your life, and switch whenever you like.
Eleanor Grant
An assured wardrobe editor building elegant looks around excellent fit, thoughtful repetition and cost per wear.
Claire Donovan
Calm, useful wardrobes for changing bodies, built around flexibility, dignity and clothes that work now.
Grace Bell
Beautiful, practical dressing shaped around comfort, movement, easy closures and sensory ease.
Mia Hart
A sharp London eye for wearable newness, clever high-street finds and the one change that makes an outfit click.
Real members who used KOTS for themselves, shared by their choice. We read every story before it goes up and never edit what anyone meant.
A stylist, or KOTS
Looking like yourself again, every day of the year.
A good stylist can give you one great afternoon. You get dressed every morning, though, and the goal is looking like yourself on a Tuesday in March, and every day after it.
A personal stylistYour year with KOTS
What you end up with
A personal stylist
A wardrobe edit and a set of looks, in one appointment. Then the season changes, and you’re on your own again.
Your year with KOTS
Outfits from your own clothes for the school run, the meeting and the wedding, all year. The same stylist the whole way, and you can switch whenever you like.
How sure you can be
A personal stylist
It depends on you remembering the looks and putting them back together. When a piece is in the wash or the weather turns, there’s nobody to ask unless you pay for more.
Your year with KOTS
Your Style Passport keeps your taste on record, so you never explain yourself twice. Say “too formal” and the outfit changes. And if your first week isn’t worth it, the First Week Guarantee refunds the whole year.
How soon it starts
A personal stylist
You book a date and wait for it.
Your year with KOTS
A conversation with your stylist tonight. Your first outfits this week.
What it asks of you
A personal stylist
An afternoon emptying the wardrobe together, or hours out shopping, and someone to have the children while you do.
Your year with KOTS
Photograph your clothes at home, a few at a time. Ask in plain words: “Flat shoes, please.” No appointments, and nothing you have to buy.
Typical published prices from seven UK stylists, checked 12 and 14 September 2026. Those are one-off human appointments; KOTS is a year on retainer with virtual stylists.
Where these prices come from
Each line is the typical (middle) published price among the stylists who sell that job, one price per stylist, checked on 12 and 14 September 2026. A year of support is one stylist's monthly service shown as twelve months. Packages differ in scope and some overlap, so treat the total as what these jobs cost when bought one at a time, not as a quote. Clothing is extra in every case.
Your stylist can only style clothes it has seen, so the first job is photographing them. Start with one outfit’s worth, then add the rest at your own pace.
Your stylists are virtual, so they’re there at 7am on a Tuesday.
The KOTS team stands behind every one of them. Your stylist is not a person, and there are no human appointments. Sometimes it will get an outfit or an image wrong. Tell it. Too formal, wrong shoes, not my colour: it changes the answer, and you always have the final say.
Nothing here needs you to shop.
New clothes are optional, and they are not included in the membership.
The First Week Guarantee
Wear your first week. If it isn’t worth it, have the whole year back.
Complete your introduction, photograph the clothes you want styled and wear your first week of outfits. If you do not feel the value, ask within 30 days and we refund the whole year. Claim from Help in the KOTS app or on the web, or email hello@killersonthestreet.com.
Your Style Passport and your studio photographs stay yours either way. You never need to buy anything to qualify.
Your year of personal styling
Your stylist, on retainer for the whole year.
£99.99
One payment of £99.99 for the year. Renews at £99.99 a year until you cancel. This is an annual charge, not a monthly one. Styling is by virtual stylists; clothes and human appointments are not included. The amount in your own currency is confirmed at checkout before you pay. By joining you accept our terms and privacy policy.
Got something coming up? A wedding, a holiday, a first day back at work. Tell your stylist on the first evening and start with that.
Before you decide.
How long does it take to set up?
Your first evening needs no photographs at all: it is a conversation with your stylist, your colours and your style direction. After that, you photograph your clothes at your own pace, starting with what you wear most. How long that takes depends on how much you own and how much of it you want styled.
Do I have to photograph everything?
No. Photograph the clothes you wear or want styled, plus shoes and layers. The fuller the wardrobe, the better the outfits and the more honest the review of what is missing. It is also part of the guarantee.
What happens to my photos?
They build your wardrobe and your previews inside your own account. Previews of you are private unless you choose to share one. The privacy policy has the detail.
My body has changed. Will it still work?
Yes. Your brief is about you now: the sizes that fit today, the shapes you like and the ones you would rather avoid. One of the stylists, Claire Donovan, works entirely around changing bodies. A preview shows you a look; it cannot promise fit.
Is my stylist a real person?
No. Your stylist is virtual, with a distinct point of view, and the KOTS team stands behind every stylist. KOTS 1.0 worked with 15 human stylists, and what we learned from them shaped how these ones work.
What if I don’t want to buy more clothes?
Then don’t. Start with what you own and ask your stylist to help you wear it. A gap review may well tell you that you have enough.
Is this only for mums with young children?
No. Your brief is about your life now. That might mean small children, older children, a working day or more time to yourself.
Why a year, and not monthly?
The expensive work happens early, when your wardrobe and your stylist relationship are built. The value continues through seasons, events, weather and everyday use, so KOTS is sold as an annual membership only.
What happens if I use my yearly allowance?
The outfit previews on you come from a yearly allowance. KOTS lets you know in good time as it runs down, and your wardrobe, your outfits and your stylist keep working.
How do renewal and cancelling work?
You can cancel renewal from your account at any time. Cancelling renewal does not itself refund a purchase; refunds use the guarantee above and the purchase terms. Your statutory rights are unaffected.
You have clothes you love. Let’s give them more days out.
Start with a conversation tonight. Melissa’s book lasted two months. This is built to last the year.
