01
Collections from your stock
We turn your live catalogue into seasonal edits: seven pieces become thirty-three outfits, with a clear reason each combination works. When a piece sells out, the collection recomposes instead of breaking.
For retailers, brands & fashion houses
You sell products. Your customers live in wardrobes.
KOTS is the white-label wardrobe layer in between: it styles your catalogue into collections and complete outfits, inside your own experience, fully in your brand.
Embedded in your site
Same engine. Entirely your brand.
Switch brands below and watch identical KOTS modules take on a completely different design language — on a product page, as a collection, and as outfit lists.
alderandco.com/edits/summer
ALDER & CO
The Linen Blazer
£89 · Oatmeal · sizes 6–22
Complete the wardrobe
This blazer unlocks 14 outfits.
Add six pieces and the season is sorted — every piece shown works with what’s already in the bag.
OfficeWeekendTravelEveningSee all 14 looks →
Illustrative demo — fictional brands, AI-generated imagery. Same KOTS modules, two design languages; yours would be the third.
02
Mix and match beyond your brand
Real wardrobes are never single-brand — and if you're a retailer housing many brands, neither is your shop floor. KOTS styles across every brand you carry and alongside pieces customers already own, so the wardrobe is honest and your pieces earn the anchor role in it.
03
Plugged into buying history
A purchase isn't the end of the journey; it's a wardrobe item. Bought pieces become owned, outfits rebuild around them, and the collection turns into a daily reason to come back to you.
04
One item, many reasons to buy
Every product carries its wardrobe role, the outfits it enters and the customer's state. “Works in 14 looks” on a product page sells the whole edit, not just the piece.
A stronger relationship
From checkout to daily companion.
KOTS extends the relationship far past the sale. Your brand becomes part of how customers get dressed each day — and every message you send them lands with wardrobe context behind it.
Part of getting dressed
After the first purchase your brand isn't a tab customers occasionally open — it's the experience that dresses them every morning. A daily companion earns attention no campaign budget can buy.
Campaigns with wardrobe context
Seasonal discount campaigns stop being generic blasts. An offer arrives as outfits built from what the customer already owns — the discount has a reason, and context turns interest into buying intention.
The right place, the right moment
One-time, location-aware offers — near a store, a turn in the weather, a saved occasion coming up — land linked straight into the wardrobe they already use, at the moment they can act on them.
How a campaign lands
ALDER & CO
now
The autumn edit is here
Your linen blazer works with 6 pieces from the new arrivals — your 20% seasonal offer ends Sunday.
ALDER & CO
2 min away
You’re near Regent Street
The sandals that complete 3 of your saved outfits are in stock in your size — today only, 15% off in store.
Illustrative campaign messages — sent under your brand, targeted by wardrobe, consent-gated.
Enterprise readiness
Brand control is a product requirement, not an integration detail.
White-label to the pixel
Your typography, colour, tone and surfaces. KOTS runs the wardrobe intelligence invisibly — the customer only ever sees your brand.
Strict tenant isolation
Your catalogue, customer data and measurement stay inside your boundary. Nothing is shared across tenants or used to benefit anyone else.
Anonymous-first by design
Customers explore collections with no sign-in and no profiling. Identity appears only when they choose to save — minimal data, UK GDPR-aligned consent.
Measurement returned to you
Collection views, relationship clicks, wardrobe saves, add-to-bag and conversion — reported back to the originating brand only.
Enterprise access & hosting
SSO for your teams, role-based access to curation and approval, and UK/EU hosting with data residency options.
Procurement-ready
DPAs, security documentation and a pilot-first engagement model designed to pass review before deep integration is on the table.
How an engagement starts
Prove customer value before deep integration.
01
Connect
Agree one catalogue feed, availability refresh and an approved seasonal scope. No platform migration, no re-platforming.
02
Curate
We build the first collection and outfit relationships from your stock; your team approves every product, image and line of language.
03
Learn
Launch the white-label journey on one surface, watch exploration, saves and conversion, and decide together where to deepen.
Three decisions are enough to begin: the seasonal story, the first customer surface, and the measurement plan.
See KOTS in your brand.
Book a walkthrough and we’ll bring a clickthrough built from your current catalogue — your pieces, your design language, a season of complete outfits.
Book a walkthrough