After Dark: The 1983 Volume Study
Tailored Biker Dance Line
Paul Smith · Urban Classics · Killstar
For brand & affiliate partnership teams
Styling advice that ends at your checkout.
KOTS is a personal-styling and wardrobe app. We recommend your products as the missing pieces of outfits our members already half-own — and send them to you ready to buy.
Reviewing a publisher application from Mindlace Industries Ltd? You’re in the right place.
Live network partnerships
73and growing weekly
JD Sports · Oxygen Clothing · PandaHall · Tory Burch UK · Vionic Shoes · Melissa Odabash · Duffield Lane · xSuit · …
Partnered via AWIN and Rakuten Advertising. Named with respect — we only use partner logos with permission.
The work itself
This is the company your products keep.
Not mock-ups — these looks are live in the KOTS styling library right now, composed by our stylist from real, shoppable pieces. Yours would sit exactly here.
Daniella's SS25 Wardrobe
A complete look
Sezane · Mint Velvet · Next
Weekend Explorer
A complete look
Universal Works · Beams · Our Legacy
Explore the member-facing version yourself — no account needed — at killersonthestreet.com/collections.
- 7,000+
- styled looks in the KOTS library
- 4,000+
- shoppable pieces, styled in context
- 500+
- brands & retailers curated
- UK · US · UAE
- markets we style for
What KOTS is
A wardrobe app where shopping is the last step, not the first.
A stylist in their pocket
KOTS gives members daily outfits and occasion styling built from the clothes they actually own — stylist craft, delivered through the app every morning.
A wardrobe, digitised
Members catalogue their real wardrobe in KOTS. Every outfit we suggest is grounded in it — and every gap in it becomes a considered reason to shop.
Shopping with a purpose
When an outfit calls for a piece a member doesn't own, KOTS recommends one and adds it to their shopping plan. That recommendation is where your products appear.
Where your products appear
High-intent placements, not banner space.
Every KOTS recommendation exists because a member’s wardrobe genuinely calls for the piece. By the time they click through to you, the deliberation is done.
01
Styled into complete outfits
Your product is never a banner. It's recommended as the piece that completes an outfit built around what the member already owns — so the click arrives with styling context and a clear reason to buy.
02
On considered shopping plans
Members keep a running plan of the pieces their wardrobe needs, each one tied to the outfits it unlocks. Purchases are planned, not impulsive — the kind of order that sticks.
03
Linked straight to your product page
Clicks go through the network's own tracking link, exactly as your programme ships it, directly to your product page. No interstitials, no link cloaking, no iframes.
How a recommendation lands
Your shopping plan
Straight-leg tailored trousers · charcoal
Completes 4 saved outfits — including the interview look with the blazer you already own.
Shop at the retailer →
Illustrative shopping-plan entry — the click goes to your product page via your network’s tracking link.
The results
Members shop more — and love how they look.
+35%
average spend per member once KOTS styles their wardrobe
4.8 → 5.9 / 7
members’ happiness with how they look
The second number is the one we care most about. Fashion is here to enrich people’s lives — playfulness, self-expression, the feeling of looking your best. Members who feel that way buy better pieces and come back for more.
Measured in KOTS’s internal testing programme, over 18 months of closed-community development.
How we run our side
A partner your brand team won’t need to worry about.
Official feeds only
Your catalogue reaches KOTS through the network's product data feed — never scraping. Prices, availability and imagery stay exactly as you publish them.
Your links, untouched
We use the tracking links your programme provides, unmodified, deep-linked to the product. Attribution works the way your network intends.
No brand bidding
We don't bid on your trademarks in paid search, imitate your brand, or advertise discounts you haven't published. Your brand stays yours.
Disclosure as standard
Affiliate relationships are disclosed in line with UK CAP Code / ASA guidance and the FTC Endorsement Guides, with a public affiliate disclosure on this site.
Consent-gated tracking
Affiliate cookies are only set after explicit consent, in line with UK GDPR and PECR. Our own analytics are cookieless by design.
Fashion only, by construction
Our ingestion pipeline accepts fashion and accessories verticals only, matched against a curated registry of 450+ brands and retailers across the UK, US and UAE.
Our affiliate disclosure, privacy policy and cookie policy are public — review them any time.
Who you’d be approving
The details your checklist asks for.
- Legal entity
- Mindlace Industries Ltd, registered in England & Wales, company no. 13905733
- Registered office
- 124 City Road, London, EC1V 2NX, United Kingdom
- Trading name
- KOTS — Killers on the Street
- The product
- Personal styling and wardrobe app on web, iOS and Android — live at app.killersonthestreet.com
- Networks
- AWIN, Rakuten Advertising, CJ, Impact and Sovrn
- Audience
- Style-conscious shoppers in the UK, US and UAE building long-term wardrobes
The founder
Rami Al-Bakri
Technologist and entrepreneur — KOTS is the fourth business he’s founded, built through his London innovation and applied-AI studio, Mindlace. He’s shipped consumer products at real scale at Bumble, and built for brands including Unilever, McLaren and EY.
“Strip the business away and fashion is here to enrich people’s lives — playfulness, self-expression, the feeling of looking your best.”
Questions before you approve?
We’re happy to walk your team through exactly where and how your products would appear — or set up a test account so you can see KOTS from the inside.
Talk to usOr see the member experience at killersonthestreet.com/try