A wardrobe without the data-entry project
Members photograph pieces and talk as they move. KOTS connects the right spoken detail to the right image, asks for approval, then gives each piece a premium shop-style photograph.
KOTS press room
The personal stylist that starts with the clothes you own.
KOTS turns a real wardrobe, a week and a live retail catalogue into a daily decision: what to wear, what to skip and when a price deserves attention.
For journalists, editors, producers, newsletter writers and podcast teams.
- 1,030,000+
- in-stock product offers
- 70+
- approved retail partnerships
- 7,300+
- styled looks in the library
- 530+
- brands and retailers in the registry
Conservative rounded figures. Product and partnership counts refresh from the live KOTS catalogue and maintained network records.
The story in 90 seconds
She printed him a style manual. He built her an app.
Melissa spent years watching her husband reach for the same jeans. She made Rami a ring-bound manual of outfits, took him shopping and worked through the combinations with him. The book worked. Then laundry, weather, work and two children moved faster than paper could.
Rami built what the manual wanted to become: a stylist that remembers the wardrobe, reads the week and keeps an eye on the pieces still missing. Taste was there. Daily life kept winning.
“KOTS is Melissa's book, finally finished.”Read Rami and Melissa's full story
Founder-funded
£50,000
Rami's own money committed to the first KOTS product by the two-year mark.
Investment figure supplied by the company.
The founder's second beginning
Two years in, Rami rebuilt KOTS.
The first KOTS product was built on Bubble. By the two-year mark, Rami had invested £50,000 of his own money and a large part of his life in the low-code version. It proved the idea. The experience still asked too much of the person using it. Friction had moved from the wardrobe into the app.
Rami chose the product over the sunk cost. KOTS left the low-code platform and was rebuilt on a modern web stack with native iOS and Android apps. The team documented the behaviour worth preserving, then redesigned the wardrobe, stylist and shopping journeys around the experience they had wanted from the beginning.
“I realised we had to leave the low-code platform we'd invested so much time in and go fully native again.”
Why KOTS is worth covering
Fashion technology aimed at the five minutes before leaving home.
The useful part of personal styling happens inside real constraints. KOTS gives those constraints a memory and gives the member one clear decision.
The week enters the fitting room
Weather, occasion and calendar context shape the outfit before the member asks. The result is useful on an ordinary Tuesday, where most fashion products lose the plot.
A bargain carries evidence
KOTS watches pieces already connected to a wardrobe plan. A price alert must clear history, stock, relevance and fatigue checks before the member sees it.
Shopping comes after styling
Retail products appear as the missing part of a credible outfit or wardrobe plan. Members see why a piece earns its place before they see a checkout.
Patent application prepared
Talk your way through the wardrobe. KOTS builds the boutique.
Wardrobe digitisation usually asks someone to become a cataloguer. KOTS lets them remain a person standing among their clothes. Photograph a piece, keep talking, double back, remember the fabric later. The system reads the whole session before it decides what belongs where.
The member reviews every proposed item. Original photographs and voice notes remain private, and interrupted sessions are built to resume.
Photograph naturally01 · Show and tell
Images carry the view. Voice carries the memory.
Brand, fit, fabric, history and the reason a piece matters can be spoken while the camera keeps moving.
“The navy polo is Ralph Lauren…”
“…and the first one is merino.”
Reconciled with the earlier piece02 · Reconcile the story
Human speech is allowed to be human.
KOTS can connect a later correction or detail to an earlier garment, flag uncertainty and put the proposed record in front of the member.
03 · Open your shop
Every approved piece gets the retail treatment.
KOTS generates a faithful premium product shot, so the finished wardrobe feels like a private high-end store built from clothes already owned.
Product journey illustrated with KOTS story and demonstration imagery.
Personal style, with a pulse
You can inspect the outfit. You can also enjoy the photograph.
You model it places the member inside the complete look while keeping every garment and both shoes in view. They decide how straight or playful the photograph should feel. Keep it serious. Add a little joy. Or, in the language of the KOTS team, give it Blue Steel.
Straight on
A calm, consistent full-body stance when the clothes need close inspection.
More personality
Natural movement, editorial settings and a photograph with more life in it.
Surprise me
KOTS changes the pose and scene each day, then keeps that day's result consistent.
Pose controls sit alongside clean studio, art-directed editorial and real-life scene choices. The preview remains private to the member.
Try You model it with press accessInside the bargain hunter
A discount has to earn the interruption.
KOTS follows the wardrobe plan, then tests the price. The system is built to reject noisy retail theatre before it reaches a member.
Evidence 1
Build a price history
The offer needs observations on at least three separate days spanning seven days or more. A crossed-out retailer price cannot carry the claim alone.
Evidence 2
Demand a meaningful saving
The current price must sit at least 10% and £10 below the defensible reference price. The lower of observed history and the advertised reference wins.
Evidence 3
Check the member fit
Stock must be recent. Size, style affinity, favourite brands and explicit shopping-list or collection intent all affect whether the offer qualifies.
Evidence 4
Respect the person
Quiet hours, channel consent and weekly caps still apply. A real saving can wait until morning.
Story desk
Choose your reporting beat.
Pick the desk you write for. The lead, evidence, imagery and briefing will change with it.
For fashion desks
A wardrobe platform built to make the clothes at home feel worth wearing again.
KOTS begins with the wardrobe a person owns. Natural voice capture removes the cataloguing chore, premium imagery turns the result into a private shop, and daily styling puts those clothes back into circulation.
- Wardrobe first
- Own clothes
- Styling begins with what is already hanging at home. Shopping enters only when a useful gap appears.
- Looks to report
- 7,300+
- Styled looks sit in the current KOTS library, with occasion and real-life use built into the edit.
- The visual hook
- Blue Steel
- You model it can keep the photograph restrained, add more life or bring fashion-editorial attitude.
Media assets
Ready for a layout desk.
The complete kit includes vector wordmarks, founder-story photography, product imagery, captions, a fact sheet and a clean company boilerplate.
Editorial use is welcome in coverage of KOTS or Mindlace Industries Ltd. Captions, provenance and usage notes travel with the complete kit.
Quote-ready company description
KOTS, short for Killers on the Street, is a personal-styling and wardrobe platform built by London company Mindlace Industries Ltd. It turns the clothes a member owns, their plans and current conditions into practical outfits, then identifies the pieces that would genuinely improve the wardrobe. KOTS combines daily styling, wardrobe memory, disclosed digital stylists and evidence-led price watching across a live retail catalogue.
About us
- Company
- Mindlace Industries Ltd
- Trading name
- KOTS · Killers on the Street
- Founder
- Rami Al-Bakri
- Funding
- Founder-funded · £50,000 invested in the first version
- Based
- London, United Kingdom
- Markets styled
- United Kingdom, United States and UAE
- Platforms
- Web, iOS and Android
- Business model
- Membership and clearly disclosed affiliate commission
- Press contact
- hello@killersonthestreet.com
Review access
Test the product before you describe it.
Send your publication, angle, deadline and preferred platform. We will match the access to the story and provide the shortest useful route through KOTS.
- ✓A current review account or test-build route
- ✓A focused founder or product walkthrough
- ✓Definitions and current figures for the claims you plan to use
- ✓Interview availability with Rami Al-Bakri
Review access supports independent reporting. KOTS does not require positive coverage or ask to approve copy.
Need a different crop, format or source note?
Tell us where it will run and what the layout desk needs.
Ask the press desk