An introduction, not a questionnaire
Membership begins with a conversation. The stylist learns how the member lives and wants to look, reads their colours from their own photographs and writes a style direction under their own name.
KOTS press room
A private styling house.
Each KOTS member has a stylist on retainer for a year. It goes as deep or as quick as they want, from a first introduction to what to wear tomorrow.
For journalists, editors, producers, newsletter writers and podcast teams.
- 1 year
- of personal styling in every membership
- £99.99
- a year in the UK · US$129.99 in the US
- 6
- checkout currencies, from pounds to dirhams
- 3
- platforms: web, iOS and Android
Annual membership prices as charged at checkout. Full price list in the fact sheet.
The story in 90 seconds
She printed him a style manual. He built her an app.
Melissa spent years watching her husband reach for the same jeans. She made Rami a ring-bound manual of outfits, took him shopping and worked through the combinations with him. The book worked. Then laundry, weather, work and two children moved faster than paper could.
Rami built what the manual wanted to become: a stylist who knows the person, remembers the wardrobe and is still there in February, in August and on the morning of the wedding. Taste was there. Daily life kept winning.
“KOTS is Melissa's book, finally finished.”Read Rami and Melissa's full story
Founder-funded
3 years
Rami's own money and three years on the problem, with the Mindlace product and engineering team, before KOTS 2.0.
Timeline supplied by the company.
The founder's second beginning
Two years in, Rami rebuilt KOTS.
The first KOTS product was built on Bubble. By the two-year mark, Rami had invested his own money and a large part of his life in the low-code version. It proved the idea. The experience still asked too much of the person using it. Friction had moved from the wardrobe into the app.
Rami chose the product over the sunk cost. KOTS left the low-code platform and was rebuilt on a modern web stack with native iOS and Android apps. The team documented the behaviour worth preserving, then redesigned the wardrobe, stylist and shopping journeys around the experience they had wanted from the beginning.
“I realised we had to leave the low-code platform we'd invested so much time in and go fully native again.”
Why KOTS is worth covering
The whole personal-styling experience, kept open for a year.
Most people who have used a stylist had one appointment. KOTS is built for the other 364 days: the introduction, the wardrobe, the occasions and the everyday decisions, with one stylist who remembers all of it.
Their wardrobe, photographed and edited
Each piece becomes a clean studio-style image. The stylist then edits the whole wardrobe: what works, what needs attention and which few pieces are genuinely missing.
As deep or as quick as they want
A question about tomorrow’s outfit gets a quick answer from clothes the stylist has already seen. A new job, a wedding or a move abroad gets weeks of considered work. Both come with the same membership.
A year, not a session
A human stylist is usually booked by the appointment. KOTS keeps the relationship open for the year: the same stylist, the same memory of the member and their clothes, and the KOTS team behind every stylist.
Personal style, with a pulse
You can inspect the outfit. You can also enjoy the photograph.
Look at You places the member inside the complete look while keeping every garment and both shoes in view. They decide how straight or playful the photograph should feel. Keep it serious. Add a little joy. Or, in the language of the KOTS team, give it Blue Steel.
Straight on
A calm, consistent full-body stance when the clothes need close inspection.
More personality
Natural movement, editorial settings and a photograph with more life in it.
Surprise me
KOTS changes the pose and scene each day, then keeps that day's result consistent.
Pose controls sit alongside clean studio, art-directed editorial and real-life scene choices. The preview remains private to the member.
Try Look at You with press accessInside The Watchtower
A discount has to earn the interruption.
Shopping comes after styling. When a member asks their stylist to watch a piece that earns its place, KOTS tests the price before it says a word.
Evidence 1
Build a price history
The offer needs observations on at least three separate days spanning seven days or more. A crossed-out retailer price cannot carry the claim alone.
Evidence 2
Demand a meaningful saving
The current price must sit at least 10% and £10 below the defensible reference price. The lower of observed history and the advertised reference wins.
Evidence 3
Check the member fit
Stock must be recent. Size, style affinity, favourite brands and explicit shopping-list or capsule intent all affect whether the offer qualifies.
Evidence 4
Respect the person
Quiet hours, channel consent and weekly caps still apply. A real saving can wait until morning.
Story desk
Choose your reporting beat.
Pick the desk you write for. The lead, evidence, imagery and briefing will change with it.
For fashion desks
Personal styling used to mean one appointment. KOTS keeps it open for a year.
KOTS is a private styling house. A member’s stylist sets their direction, reads their colours, edits the wardrobe they already own and stays on hand for every occasion that follows, as deep or as quick as they want.
- The relationship
- A year
- One stylist, one memory of the member and their clothes, from the introduction to next summer’s wedding.
- Style direction
- House of [Name]
- Each member’s direction is written under their own name, then used in every outfit that follows.
- The visual hook
- Blue Steel
- Look at You can keep the private outfit preview restrained, add more life or bring fashion-editorial attitude.
Media assets
Ready for a layout desk.
The complete kit includes vector wordmarks, founder-story photography, product imagery, captions, a fact sheet, five desk briefings and the company boilerplate.
Editorial use is welcome in coverage of KOTS or Mindlace Industries Ltd. Captions, provenance and usage notes travel with the complete kit.
Quote-ready company description
KOTS, short for Killers on the Street, is a private styling house from London company Mindlace Industries Ltd. Membership is a year of personal styling, end to end: a considered introduction, a style direction written under the member's own name, a colour reading, a wardrobe photographed and edited, outfits for real days and a short list of the pieces worth buying. Members work with disclosed virtual stylists, backed by the KOTS team, and go as deep or as quick as they like.
About us
- Company
- Mindlace Industries Ltd
- Trading name
- KOTS · Killers on the Street
- Founder
- Rami Al-Bakri
- Funding
- Founder-funded
- Based
- London, United Kingdom
- Markets styled
- United Kingdom, Ireland and the EU, United States, Canada, Australia and UAE
- Membership
- Annual: £99.99 · US$129.99 · €119.99 · C$189.99 · A$189.99 · AED 489.99
- Stylists
- Virtual, and always disclosed as virtual
- Platforms
- Web, iOS and Android
- Business model
- Membership and clearly disclosed affiliate commission
- Press contact
- hello@killersonthestreet.com
Review access
Test the product before you describe it.
Send your publication, angle, deadline and preferred platform. We will match the access to the story and provide the shortest useful route through KOTS.
- ✓A current review account or test-build route
- ✓A focused founder or product walkthrough
- ✓Definitions and current figures for the claims you plan to use
- ✓Interview availability with Rami Al-Bakri
Review access supports independent reporting. KOTS does not require positive coverage or ask to approve copy.
Need a different crop, format or source note?
Tell us where it will run and what the layout desk needs.
Ask the press desk