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KOTS

A private styling house. Your stylist, on retainer for a year: as deep or as quick as you want it.

The KOTS Edit

One idea a week that makes your wardrobe easier. No noise.

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KOTS is a trading name of Mindlace Industries Ltd, registered in England & Wales (no. 13905733). Registered office: 124 City Road, London, EC1V 2NX.

© 2026 KOTS · Powered by Mindlace

For people who still love clothes

A wardrobe full of good clothes. The same few outfits on repeat.

KOTS gives you your own virtual personal stylist for the year. Photograph your clothes, then get outfits for the office, the weekend and the wedding, built from what you already own.

Start my year · $129.99

One payment of $129.99 for the year. Covered by the First Week Guarantee.

Rami Al-Bakri, founder of KOTS

A letter from Rami

Founder of KOTS

You can love clothes and still end up in the same few outfits. The good pieces are in there; you bought them for a reason. But on an ordinary morning there is no time to work out what goes with what, so the safe option wins again.

I know this problem from the inside. For years I wore the same jeans with a different T-shirt. My wife, Melissa, called it “the same outfit with a rotating cast of one.” So she fixed it. She printed me a book: an actual ring binder of outfits. What goes with what. What to wear where. It worked.

It also lasted about two months. The book didn't know what was in the wash. It didn't know it was boiling outside, or that the trousers on page 12 now had a hole in them. The old uniform crept back.

Taste was never the problem. Melissa solved taste with a printer and an afternoon. The problem was friction.

Style has to be easier than the default, every single morning, or the default wins. So I spent three years building what Melissa's book wanted to be: a stylist that knows the clothes you own, knows your week and your weather, and has an outfit ready before you've had your coffee.

It is not magic. Your stylist can only work with clothes it has seen, so you photograph them, starting with the pieces for a single outfit. Let me show you what you get back.

See it work

Here is what it does with a real wardrobe.

Rami's navy polo on a hanger hooked over his bedroom mirrorThe same navy polo as a studio product photograph
My photo on the left, taken on the bedroom mirror. The studio image KOTS made from it on the right.

One

Photograph a piece. Get it back looking like this.

Your favourite jacket, the trousers that fit beautifully, the dress you never quite know how to wear. Each one comes back as a clean studio image, true to the actual item you own. Now you and your stylist can see the wardrobe at a glance, including the pieces you had forgotten about.

Cream jacket, camisole, trousers and brown heels laid out as one outfit
An example outfit from the KOTS demonstration wardrobe.

Two

Ask for an outfit for the day you actually have.

“Client lunch, then drinks. Nothing too formal.”

Your stylist builds the outfit from your own clothes. Too formal? Wrong shoes? Not your colour? Say so, and the outfit changes. Save the ones you like and they are there next time.

KOTS preview of Rami in navy knitwear, an olive top and cream trousers, walking through a courtyard
A KOTS preview of me in my own clothes. It is generated, so the mirror still gets the last word.

What comes with your year

Three things you keep. One stylist who uses them.

01

Wardrobe Studio

Each piece you photograph comes back as a clean studio image, true to the item you own.

You stop buying things you already have, and start wearing the ones you forgot.

02

Style Passport

Your colours, your shapes, your budget, the brands that fit and the things you will not wear. Asked once and written down.

Carried into every conversation, so you never explain yourself twice.

03

Style Scout

When there is a real gap, your stylist says what would fill it, what it goes with and why it earns its place.

Set a budget, name your brands, hear about genuine discounts. Often the answer is that you own enough.

Everything else in your membership
  • A stylist for your yearOne primary virtual stylist, with the option to choose another.
  • Your colours and fit preferencesYour palette, your proportions and the shapes you enjoy wearing.

How your year starts

Tonight, your stylist gets to know you. This week, your first outfits.

  1. Your first evening

    A conversation, not a chore

    Meet your stylist and talk through your days, your taste, what fits, what you avoid and what you like to spend. Your stylist reads your colours from your own photographs, then offers two readings of where your style could go. Choose one, or combine them. It is all written into your Style Passport before you have photographed a single garment.

  2. Your first week

    Your wardrobe, then your first outfits

    Agree what you want from the year. Photograph your wardrobe in short sessions, starting with what you wear most. Your stylist reviews it: what works, what is missing, what you can stop buying. Then your first outfits, for the days you actually have.

  3. Your first year

    A stylist still there in March

    An outfit rotation that moves with the season. A buying list, only where there is a real gap. A wedding, a holiday, a first day at a new job: your stylist, your wardrobe and the conversation are all still there.

The price

What this costs the usual way.

Here is what New York personal stylists we checked charge for the same jobs, one appointment at a time. Then your year with KOTS.

The maths, itemised

  • Your colours, shapes and style direction

    $1,000

    One New York stylist we checked charges $1,000. Yours is written into your Style Passport and kept all year.

  • Your wardrobe reviewed, with outfits

    $1,250

    Five New York stylists we checked charge $500 to $3,200; $1,250 is typical. One afternoon with them. Yours is documented for good.

  • Personal shopping

    $1,800

    One New York stylist we checked charges $1,800. Yours only starts when there is a real gap. Clothes cost extra either way.

  • A stylist on call for the year

    $1,000

    One New York stylist we checked charges $1,000. Yours is there at six in the morning.

The honest bit.

It takes a little setting up.

Your stylist can only style clothes it has seen, so the first job is photographing them. Start with one outfit's worth, then add the rest in short sessions. The more it sees, the more it has to work with.

It is a virtual stylist, not a person.

There are no human appointments, and sometimes it will get an outfit or an image wrong. Tell it. Too formal, wrong shoes, not my colour: it changes the answer, and you always have the final say.

Nothing here needs you to shop.

New clothes are optional, and they are not included in the membership.

The First Week Guarantee.

Complete your introduction, document your wardrobe and wear your first week of outfits. If you do not feel the value, ask within 30 days and we refund the whole year — and your Style Passport and studio photographs stay yours.

Claim from Help in the KOTS app or on the web, or email hello@killersonthestreet.com, within 30 days of purchase.

Your year of personal styling

$129.99a year until cancelled

Your own stylist, your Wardrobe Studio and your Style Passport, for the whole year. Virtual styling; clothes and human appointments are not included.

$129.99 today, then yearly until cancelled. An annual charge, not a monthly one.

Cancel anytime. No fine print.

Got something coming up? A wedding, a holiday, a new job. Tell your stylist on the first evening and start with that.

Cancel renewal from your account at any time. Your statutory rights are unaffected.

Before you decide.

How long does it take to set up?+−

Your first evening needs no photographs at all: it is a conversation with your stylist about your days, your colours and your style direction. After that you photograph your wardrobe in short sessions with your rails and drawers, starting with what you wear most, and you can spread them across the week.

Do I have to photograph everything?+−

No. Photograph the clothes you wear or want styled, plus shoes and layers. The fuller the wardrobe, the better the outfits and the more honest the review of what is missing. It is also part of the guarantee.

What happens to my photos?+−

They build your wardrobe and your previews inside your own account. Your originals are always kept, and previews of you are private unless you choose to share one. The privacy policy has the detail.

My body has changed. Will it still work?+−

Yes. Your brief is about you now: the sizes that fit today, the shapes you like and the ones you would rather avoid. A preview shows you a look; it cannot promise fit.

Is my stylist a real person?+

You have clothes you love. Let's give them more days out.

Start with a conversation tonight. Melissa's book lasted two months. This is built to last the year.

Start my year · $129.99

Wear your first week of outfits. If it isn't worth it, ask within 30 days and have the whole year back.

Not now. The clothes will still be there.

About the images on this page. The polo is Rami's own, photographed by him, beside the studio image KOTS generated from it. The picture of Rami in the courtyard is a preview generated by KOTS from his own clothes. The stylists are generated virtual identities; their bios describe styling approaches, not human credentials. The example outfit uses demonstration data. Your own results will differ.

By joining you accept our terms and privacy policy.

Three

See it on you before you get dressed.

When you want to check a look, KOTS renders the whole outfit on you, out in the real world, before you have opened the wardrobe. That is me, those are my clothes, and that morning I wore exactly that.

Watch the whole thing, in the real product.

The KOTS product film: wardrobe capture, daily outfits and the stylist conversation, recorded in the real product.
Start my year · $129.99

Everything starts with what you already own. Buying new clothes is optional.

  • A considered wardrobe reviewWhat works, what needs attention and which gaps are worth closing.
  • Outfits, three waysAsk your stylist, build one yourself, or save a look from a selfie.
  • Your week aheadOutfits planned around your days, your occasions and the weather.
  • Trips and special occasionsA capsule and packing plan for a trip, or a look for one event.
  • An outfit preview on youA generated view of the whole look, within your yearly allowance.
  • A buying list with prioritiesWhich additions would do the most, and what can wait.
  • Worthwhile salesWatch favourite brands and set the smallest discount worth hearing about.
  • Help when something new arrivesHow to wear it with what you own, and whether it earns its place.
  • Other things you'll love in KOTS

    Nobody sells these one at a time, so we have not put a price on them. They are all included.

    · Capsule wardrobes for trips, weddings and new seasons.

    · Your week planned around your calendar, the weather and what is in the wash.

    · Any outfit previewed on you before you get dressed, within your yearly allowance.

    · An outfit you are already wearing, saved straight from a selfie.

    · Borrow clothes from friends and link up with your partner. Lending stays free for everyone.

    · Sale alerts on the brands you choose, only for pieces worth buying.

    Bought the usual way

    $5,050

    Your year with KOTS

    $129.99

    97% less. One payment, the whole year.

    Start my year · $129.99

    Typical published prices from six New York stylists, checked 12 and 14 September 2026. Those are human appointments; KOTS is a virtual stylist.

    Where these prices come from

    Each line is the typical (middle) published price among the New York stylists who sell that job, one price per stylist, checked on 12 and 14 September 2026. A year of support is the stylist's own yearly or monthly service shown over twelve months. Packages differ in scope and some overlap, so treat the total as what these jobs cost when bought one at a time, not as a quote. Clothing is extra in every case.

    • Wardrobe Editor, New York. wardrobeeditor.com
    • Amanda Sanders, New York. www.amandasanders.com
    • The Meri Edit, New York. www.themeriedit.com
    • Loup, New York. louponline.com
    • Good Lines, New York. www.good-lines.com
    • Kate Powell Styling, New York. powellstyling.com
    −

    No. Your stylist is virtual and AI-powered, with a distinct point of view. KOTS 1.0 worked with 15 human stylists, and what we learned from them shaped how these ones work.

    What if I don't want to buy more clothes?+−

    Then don't. Start with what you own and ask your stylist to help you wear it. A gap review may well tell you that you have enough.

    I already work with a stylist.+−

    Document the pieces you want to discuss and bring that record to your next session. It gives your stylist a clearer view of what you own.

    Why a year, and not monthly?+−

    The expensive work happens early, when the wardrobe and relationship are built. The value continues through seasons, events, weather and everyday use. Annual membership funds the beginning and lets the result compound. KOTS Pro is sold as an annual membership only.

    What happens if I use my yearly allowance?+−

    KOTS lets you know in good time as the included balance falls, and your wardrobe, existing images and planning keep working. The exact allowance terms appear before you buy.

    How do renewal and cancelling work?+−

    You can cancel renewal from your account at any time. Cancelling renewal does not itself refund a purchase; refunds use the First Week Guarantee and the purchase terms. Your statutory rights are unaffected.

    Who does the styling

    A team with opinions, not a feed with filters.

    Meet the team of 25 virtual stylists — with you whenever you need them, day or night. Each has a distinct styling point of view and way of speaking. You choose the one you want to work with.

    Portrait of Mia Hart

    Mia Hart

    Contemporary

    Portrait of Eleanor Grant

    Eleanor Grant

    British Edit

    Portrait of Avery Brooks

    Avery Brooks

    American Ease

    Portrait of Samira Noor

    Samira Noor

    Modest Luxury

    Portrait of Kade East

    Kade East

    Street & Technical

    Portrait of Arthur Grey

    Arthur Grey

    Classic Menswear

    Portrait of Marisol Vega

    Marisol Vega

    Colour & Confidence

    Portrait of Theo Bell

    Theo Bell

    Modern Formal

    Portrait of Nia Okafor

    Nia Okafor

    Capsule & Value

    Portrait of Leo Tan

    Leo Tan

    New Prep

    Mia Hart

    Contemporary

    Eleanor Grant

    British Edit

    Avery Brooks

    American Ease

    Samira Noor

    Modest Luxury

    Kade East

    Street & Technical

    Meet the whole team ↗ — every stylist with a published point of view.

    Arthur Grey

    Classic Menswear

    Marisol Vega

    Colour & Confidence

    Theo Bell

    Modern Formal

    Nia Okafor

    Capsule & Value

    Leo Tan

    New Prep